Our history

Fashion Targets Breast Cancer

Every 45 minutes another woman in the UK dies from breast cancer. We can’t live with that. And fashion is our way of doing something about it.

We’re Fashion Targets Breast Cancer – and we’re uniting the world of fashion against breast cancer.

Founded by fashion royalty Ralph Lauren, since 1996, we’ve had the disease firmly in our sights. And with your support, we’ve raised more than £15 million for Breast Cancer Now.

Each year our partners collections carry a 30% donation to Breast Cancer Now – the UK’s largest breast cancer charity. Their cutting-edge research is focused entirely on breast cancer. And right now, they’re funding around £24 million worth of ground-breaking research projects, supporting nearly 450 of the brightest breast cancer researchers across the UK and Ireland. 

Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively to stop the disease taking lives. Breast Cancer Now believe that if we all act now, by 2050, everyone who develops breast cancer will live - and live well.    

Launching April 2018.


  • Headline Partner:
  • Partners:
  • Debenhams
  • River Island
  • Simply Be