2009

2009 marked a change for FTBC with us deciding not to sell the target t-shirts. Instead we asked our High Street retail partners to take inspiration from our target logo and sell black and white product from the 6th April.

The High Street was awash with fashionable, on trend product from our favourite retailers including M&S, River Island, Topshop, Warehouse, Coast , Laura Ashley and My-wardrobe.com. This winning combination of selling fashionable product that makes you feel good and (less guilty) raised an enormous £1.2m for Breakthrough Breast Cancer.