2003

For 2003 black T-shirts were introduced for the first time with a striking green logo. A total of 65,000 t-shirts were sold this year raising over £800,000 for Breakthrough Breast Cancer.

Our longest retail partner River Island gave fantastic support for the campaign and held a Summer party which raised £35,000 for the campaign.

For the first time, high street retailers introduced licensed products of their own with flipflops by Accessorize and knickers by H&M.

Our advertising, featuring Jodie Kidd and the strapline of ‘The Essential Little Black Number’ emphasised the new look T-shirts.