2002

In 2002 a logo of vibrant oranges and a much wider range of styles than previous years kept the fourth campaign fresh and interesting.  For the first time the range included autumn garments of a three quarter sleeved top and a hooded sweatshirt, as well as a versatile bag.

Our face this year was supermodel Helena Christensen. She wore the target t-shirt and was splashed across billboards up and down the country.