2000

The campaign entered the new millennium with the target logo changing to bright yellow. We introduced a wider range of styles and products including a fitted tank and men’s v-neck T-shirt.

More than £1.4 million was raised through the sale of merchandise, events, sponsorship and individual fundraising, and MBNA produced an exclusive Fashion Targets Breast Cancer credit card.

HRH The Prince of Wales became campaign Patron; supermodels Gisele, Kate Moss, Twiggy, Sophie Anderton and Jerry Hall were the faces of the campaign, and British Vogue produced an 8-page Fashion Targets Breast Cancer supplement.

In December 2000, Moët & Chandon honoured FTBC with their prestigious Tribute Award. Garments created by leading UK designers for the evening’s catwalk show were later auctioned.