1996

Two years after launching FTBC in America the campaign came to the British shores.

When our CD walkmans were playing The Fugees, The Spice Girls, Take That, Oasis and Peter Andre (and for those Eurovsion fans who will remember Gina G)  we were fortunate enough to have the beautiful British Supermodel Saffron Aldrige as our “face of  1996.

The UK campaign featured T-shirts with the original navy and light blue target logo and raised an incredible £400,000 for Breakthrough Breast Cancer’s research and awareness raising programmes. This was a great starting point for what was going to become the most fashionable charity campaign in the UK.