Fashion Targets Breast Cancer (FTBC) was established in 1994 by Ralph Lauren after his friend and Fashion Editor of the Washington Post, Nina Hyde died of breast cancer.

Launched in the UK in 1996 by Breakthrough Breast Cancer, FTBC now celebrates its 13th year and has been heralded as the most fashionable Charity campaign in the UK. With the iconic t-shirt gracing most womens wardrobes.

The campaign is fortunate enough to have received support of some of the world’s most famous fashion industry icons including photographers such as Mario Testino, David Bailey and Ellen Von Unwerth. Models & famous faces including Naomi Campbell, Kate Moss, Twiggy, Gisele Natalie Imbruglia and June Sarpong have all very generously supported the campaign.
To date the campaign has raised over £10.5m in the UK alone through the sale of the famous target t-shirts and other merchandise which our loyal and High Street retailer favourites have been selling for us.

M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley and My-wardrobe.com all help Fashion Targets Breast Cancer in the UK to raise vital funds for Breakthrough Breast Cancer and we are extremely grateful for their continued support.

Breakthrough Breast Cancer would like to thank our high street partners and FTBC consumers for their continued support over the last 13 years and look forward to the continued success for the FTBC campaign in 2010.

Co. Chairs

FTBC is honoured to have British fashion designer Amanda Wakeley and fashion journalist Caryn Franklin as our Co.Chairs. Since it’s launch in the UK in 1996 they both headed a committee which steered the campaign to great heights in which they encouraged backing and support from other top names in the British fashion industry to raise over £10.5m towards establishing the UK’s first dedicated breast cancer research centre. Both Amanda and Caryn are instrumental in the success of FTBC and play a key role in developing and growing the campaign further.